Nescafe Coffee

The creator of instant coffee: Nestle coffee The origin of Nestle coffee is to help solve the problem of excess coffee inventory, ushered in a 78 year history. Nowadays, the global consumers drink 5800 Nestle coffee every second. All kinds of delicious coffee cater to different tastes and preferences of global consumers.

"Nestle coffee" is the first instant coffee brand in the world. It has a long history and heritage with its unique coffee flavor. In the past 78 years, Nestle coffee has developed from a can of coffee into a comprehensive product category and system. Nestle coffee is sold in more than 180 countries, which leads the trend of coffee beverage category. In October 2019, Interbrand ranked 38 on the top 100 global brands list.

In China As the first group of global brands to enter China, Nestle coffee has successfully set sail in China with more than 30 years of hard work, bringing the coffee culture that is popular all over the world into China, providing Chinese consumers with new lifestyle and inspiration sources, and connecting with the world.

Nestle actively cultivates the consumer market and provides consumers with high-quality products and coffee experience. Since the first TV advertisement of Nestle coffee landed in China in 1989, "it's delicious!" Our classic advertising language is well known. Nestle coffee continues to innovate in response to the taste preference of Chinese consumers. In 1998, Nestle coffee ready to drink coffee went on the market; in 2011, Nestle coffee Collection Series landed in the Chinese market; in 2013, Nestle coffee capsule coffee machine Duoqu cool came on the market, bringing a new coffee experience. With a strong momentum, it quickly won the favor of consumers in the high-end instant coffee market. In 2014, Nestle coffee 1 + 2 series was launched with new taste and new packaging. At the same time, Nestle coffee launched the unified brand concept "starting from Nestle coffee today" for the first time in the world, which opened a new chapter of global brand strategy. I hope to encourage young consumers to start a beautiful day with a cup of coffee with a positive attitude towards life.